Our Vision

Employing Christian principles in all facets of our company, we will be the most trusted provider of knowledge, product, and technology (in our core competencies) to the building professional and home furnishing markets.

Our Mission

We provide a robust and consistent product which enhances homes and offices with elegance, style, and technology. Backed by superior customer service and support, we deliver benefits to our customers on a global basis through teams working with our worldwide partners. We provide profitable and consistent results that create value for our stakeholders and create an extraordinary and rewarding environment for our employees.

Core Values

1. Christian Principles and Ethics
On a daily basis we strive to uphold our stated core values. We are servants first in all our actions concerning our employees, customers, partners and owners.

2. Honesty and Integrity
We are honest, honorable, forthright, straightforward, of moral soundness and have freedom from corrupting influence or motive in all of our dealings with our customers, partners and with each other in the company.

3. Trust and openness
We have a partnership with our employees, customers and partners to do the "right thing" in a timely fashion with an attitude of mutual respect, honesty, integrity and dedication to achieve world-class results. We can be counted on to be there when our employees, customers and partners need us. We fully inform our stakeholders of all relevant information.

4. Speed of Execution
We combine a high level of energy with a strong sense of urgency to deliver products, services, results and problem solutions to our employees, customers and partners. We are intolerant of bureaucracy. We do not go fast for the sake of speed alone. We recognize that time is precious and that we must leverage time to our advantage.

5. Balanced Risk Taking & Creativity
We embrace creativity in our approach and will encourage risk taking while ensuring that we learn from our mistakes.

6. Empowerment and Accountability
We work as a team of "one" to accomplish our vision. It means that our employees are our most valuable asset and we invest in them. It means our employees have freedom and personal responsibility to develop themselves and their careers to their fullest potential. Our employees have the ability and responsibility to affect in a positive way, our company, other employees, customers and partners. We are responsible for our actions and accountable for the results of those actions.

7. Innovation
We are passionate about seeking ways to increase the value that we bring to our customers. We have an open mind for ideas and proactively pursue new technology, ways of doing business, process improvement and "change" for the betterment of the company. We always search for and embrace the best ideas.

8. Teamwork
We maintain a contagious environment of enthusiasm and co-operation that drives customer success. Our teams are global and cross-functional. We build diverse teams that maximize our company's global intellectual capabilities.


Critical Success Factors

1.Preferred Vendor
We improve customer satisfaction, penetration and retention, driven by our business model, in order to gain preferred vendor status with our key customers.

2. Financial Growth
We grow our revenue year after year while delivering acceptable operation margins.

3. Preferred Employer
We obtain a high level of employee satisfaction by adhering to our Christian principles, maintaining low employee turnover and continuing to successfully recruit top talent.

4. Preferred Partner
We develop improved global coverage through strategic partnerships, and we also enhance and grow critical relationships.

5. Recognition of Our Service Support
We deliver best-of-breed service and are recognized by our customers, and the industry, as a world-class supplier.